Global SportsTech Ecosystem Report 2026

Published by SportsTechX, March 2026

Key Findings

• $35.8B invested in SportsTech between 2021 and 2025, with $8.7B deployed in 2025 alone across 200 tracked rounds.
• Europe overtook North America in 2025 funding, capturing 51% of global deal value ($4.5B vs $4.0B) for the first time.
• 87% of all 2025 acquisitions were made by SportsTech companies, up from 47% in 2020, as the industry consolidates rapidly.
• 46 SportsTech unicorns now exist globally, with a combined valuation exceeding $210 billion.
• 7,073 companies mapped across 108 countries, spanning investors, programmes, and initiatives shaping the future of sport worldwide.

Methodology

The Global SportsTech Ecosystem Report (GSTER) is compiled annually by the SportsTechX research team. Data is sourced from the STX Intelligence Hub, which tracks funding rounds, M&A transactions, ecosystem entities, and startup activity across 108 countries. All figures are verified against public filings, press releases, and direct company submissions. The 2026 edition covers activity from January 2021 through February 2026, with a focus on calendar year 2025.